Study

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Overview

Active studies
Participants recruited
Avg contributor rating
Total spend

Your studies

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New study

Fill in the details below. Your live preview updates as you go.

Step 1
Study basics
Define what the study is.
Step 2
Who matters
Define the audience and watch confidence update.
Step 3
Review & publish
Make the launch decision.
Study basics
Define what the study is before you choose the audience.

Study type

Customers
Professionals

Study basics

Be specific. Clear incentive wording increases applications.
When do you plan to run sessions? Helps Vetd coordinate scheduling.
Last day to accept new applicants. After this date your study is flagged as overdue.
Who matters
Define the audience and see how confident Vetd is about filling the study.

Who are you looking for?

Pick one or two interests to anchor matching.
Junior
Mid
Senior
Remote
City-based
Add a city only if this study needs people in one place.

Screening questions

Review & publish
Review the study brief and use the right panel to make the launch decision.

Live match panel

What happens next
Define the audience next
Once the basics are in place, Vetd will estimate the pool and show example contributors.
Confidence
Too broad
No useful audience estimate yet.
Choose a primary interest so Vetd can estimate a useful audience.
Expected fill
Choose a primary interest to estimate fill time.
Match preview

Sessions

Scheduling queue and upcoming calls

Upcoming sessions (next 24 hours)

Participants

Suggested participants

Rate participants

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⚡ Please rate within 72 hours. Your ratings help maintain quality for everyone on the platform.

Analytics

H&M Group · Last 90 days

Total studies run
8
Since Jan 2026
Total participants
174
↑ 38% vs last quarter
Total invested
78 200 kr
incl. Vetd fees
Avg participant quality
4.7★
Excellent
Participants per month
18
Oct
22
Nov
15
Dec
28
Jan
34
Feb
47
Mar
Participant quality distribution
Elite 4.7–5.0
62%
Verified 4–4.6
28%
Standard 3–3.9
8%
No-shows
2%
Study performance
StudyParticipantsCompletionAvg ratingCost
Online shopping experience12/20100%★ 4.85 400 kr
Gen Z style focus group8/8100%★ 4.94 000 kr
Sustainability perception27/10098%★ 4.62 160 kr
Autumn campaign feedback20/2095%★ 4.56 000 kr